Senior Product Manager (Marketing)
The Senior, Product Manager will be responsible for development, maintenance, and growth of assigned product lines/product categories leading the overall marketing activities of these product categories.
They will work very closely with Teknion's sales organizations to develop, grow, and support these businesses for Teknion in all markets as appropriate. They will be accountable to ensure the effective management and support of their assigned product lines and ensure that product is brought to market in an effective and timely manner in line with the processes employed for Teknion products. Support initiatives and marketing programs that explore new product / sales activities throughout the Organization
What are the primary responsibilities for this role?
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Product Marketing: Utilize the skills and knowledge of product category Manufacturing and the resources of Corporate and regional marketing to create marketing / sales support for newly launched products and programs.
- Develop product marketing plan and liaise with regional marketing on event campaigns to generate product awareness and demand.
- Plan product launch marketing activities (advertising, press, custom programs).
- Liaise with marketing communications to promote product.
- Support sales and marketing with the necessary product knowledge and technical expertise.
- Conduct product presentations / training.
- Develop sales tools and sales training material (My Teknion, Teknion.com, and social media).
- Provide input for marketing collateral development.
- Implement marketing plan in conjunction with all departments.
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Product Planning and Management: Work within the evolving NPI process to direct and communicate development activities and create product offerings in line with market requirements
- Working with Teknion Manufacturing, Steering team representatives and Vice President of Marketing define the long-term strategy of the product and create buy in for a prioritized 3 year product road map.
- Prepare Product Directional Outlines to drive product activity and corporate buy-in.
- Work with Finance to develop margin and ROI analysis, pricing strategies and sales forecast.
- Manage and communicate with cross functional teams.
- Oversee and control Product Data structure.
- Work in conjunction with other product categories to ensure marketing synergies and improved visibility for Teknion's woodworking faculties
- Act as the champion of the product/ category vision and its implementation plan with employees, customers, distributors, partners and suppliers.
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Manufacturing: Connection with manufacturing facilities to continue to streamline offering and provide opportunities for margin increases
- Monitor product inventory turns and provide deletion recommendations.
- Interface with manufacturing to understand product related opportunities to reduce cost, lead time and improve quality.
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Dealer and Customer Support: Provide support within the dealer community to advance knowledge and visibility of the category
- Gain understanding of overall product related customer experience.
- Manage product-related support, feedback, and inquiries from users.
- Co-ordinate market research to track customer and end-user feedback
What are the preferred qualifications/experience for this role?
- University or degree or 10 years product management experience
- Product development experience an asset
Experience
Preferred- 10 year(s): Product management experience
